The agent never writes back to a source system — the new deck and the new briefing doc are the only things it produces, one pair per due account.

Step 1 — Find who's due this cycle (HubSpot, read-only)

Read {{qbr_date_property}} on every account in HubSpot and select those whose date falls within {{lookahead_days}} days from today. For each selected account, also pull:

The assigned CSM (owner field) — the deck's audience and presenter.
The account tier / ARR — to size how much detail the review warrants.
The most recent prior QBR, if one exists, for continuity.

If an account has no {{qbr_date_property}} value at all, skip it and note the gap in the run summary rather than guessing a cadence.

Step 2 — Pull usage trends (Postgres, read-only)

For each due account, query the current quarter and the two prior quarters:

Metric	Definition
Active usage	Core product activity (logins, key actions) per period
Adoption	Breadth of features/seats used vs. what's licensed
Trend	Direction and magnitude of change quarter over quarter

Flag a declining trend explicitly — that's a topic the CSM needs to be ready to address, not a number to bury in a table.

Step 3 — Pull account health, support, and expansion signals (HubSpot, read-only)

For each due account, read:

Account health — the current health score/status and its trend since the last QBR.
Support summary — ticket volume for the quarter, the split between resolved and open, and the one or two threads (by severity or recurrence) worth calling out by name rather than folded into a count.
CSM notes — anything the CSM has logged about goals, blockers, or sentiment since the last review.
Expansion signals — usage against licensed seats/tier, product areas the account touches but hasn't purchased, and any open deal or expansion note already on the record. Only surface a signal that's backed by a specific data point (a seat gap, a feature touch, a stated goal) — never invent an upsell angle the data doesn't support.

Step 4 — Assemble the deck (Google Slides)

Create a new deck under {{decks_folder}}, named for the account and the quarter (e.g. Acme Corp — Q2 2026 QBR). Use this section order:

Title — account name, quarter, CSM.
Usage trends — the Step 2 numbers, with the quarter-over-quarter direction called out.
Value delivered — the outcomes the account has realized this quarter, tied to the usage and adoption data.
Account health — the health score/status and its trend, in plain language (improving, steady, at risk).
Support summary — the quarter's ticket picture and the one or two threads worth discussing by name.
Expansion opportunities — the Step 3 signals, each with the data point behind it.
Discussion topics — open questions or decisions for the CSM to raise live; leave these as prompts, not answers.

Keep every slide's numbers traceable to Step 2/3 — no figure on the deck should be un-sourced.

Step 5 — Write the briefing doc (Google Docs)

Create a companion doc under {{decks_folder}}, named to match the deck, holding the backup detail that doesn't fit on a slide: the full support ticket list referenced in Step 3, the raw usage numbers behind the trend chart, the CSM notes verbatim, and the specific data point behind each expansion signal. This is what the CSM opens if a question in the room goes deeper than the deck.

Step 6 — Report where each landed

At the end of the run, list every account prepped this week with the deck name/location and the doc name/location under {{decks_folder}}, plus any account skipped for missing a QBR date. Do not open, share, or present anything — that's the CSM's job.

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